Taylor Pettis is Senior Marketing Manager, helping Three Deep position itself in the marketplace through inbound and content marketing.
What's the Word? Successful Ways to Market Content to Boost Your Biz.
What’s the word?
Blogging is still hot. We’re seeing more and more visual elements being incorporated into blog posts, such as videos and infographics. This trend continues to grow and increase as organizations apply more inbound strategies to their marketing plans.
Keep up the pace.
Of course adding fresh content is important, but more important than frequency is rhythm. Come up with a regular content calendar; something readers can count on. Whether you post once a day or three to four times a week, commit to what you’re doing on a regular basis in order to meet your readers’ expectations.
Drive traffic your way.
Create content that’s relevant for your audience. It gets old if you keep pushing out one key point. Instead, build solid comprehensive stories with a beginning, middle and an end. Content should teach readers something, and that provides value. Also, a blog has to have “readability,” in other words, writing that has personality and is appealing.
Mix things up.
Add variety to your posts. There are lots of blog entry types - profile posts (who we are, about our team), tutorial posts (how to plan an event, how to engage attendees), comparison posts (compare caterers, wait service vs buffets), lists (top ten centerpieces this season), reviews (venues, accommodations), styles that are popular and trending (the hottest linen colors). Mix things up and you’ll keep your readers interested and coming back for more.
Three Deep Marketing’s vision is to help your company reach the next level of success. Our team understands the power of digital marketing and advanced optimization. We deliver measurable digital marketing programs with a dedication to the highest quality and customer satisfaction. Our staff is passionate about all things digital; we are forever focused on your ROI; and we are experts at business growth.
