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Viva Magenta – This Year’s Trending Tone

Pantone’s trending Color of the Year, Viva Magenta is an unconventional shade for an unconventional time. This animated, cheerful shade descends from the red family with a new effervescence of strength and life. From event themes to invitations, linens, décor and more, Viva Magenta is both powerful and empowering.

Brand Your Event with a New Narrative

Let this brave and fearless animated red color promote joy and optimism to your event attendees with a new narrative. Perfect for experiential events, Viva Magenta promotes self-expression that is electrifying and memorable. The shade has vitality yet defies the norm.

Accent Neutral Event Design Elements with this Vibrant Red

Viva Magenta exalts richness and warmth when paired with natural tones and executes beautifully digitally. Need to wake up an otherwise sleepy event? The color works radiantly as an accessory to neutrals – and is easily paired with grays, blues, or pastels. Mix the color with other pinks for a monochromatic color theme. From invitations to event rentals décor, Viva Magenta will add just the right pop of color to energize your event.

Set Your Event Stage with Event Rentals

From velvet couches and chairs to lacquered table accents, linens and more, event rental companies will not only accessorize your event but help you design décor that is minimal yet impactful with this appeasing color that will make your event memorable.

Choose From a Variety of Seasonal Floral

Accenting with Viva Magenta also gives an event planner abundant flower choices when designing floral arrangements. Consider accompanying the color with seasonal fuchsia, blush, and light blue flowers to cut through pale and neutral table coverings. Choose boho neutral tablecloths or keep it classy with sparking gold charger plates and sequined linens.

Roses are always in season but if you’re searching for magenta flowers that are a little more unique, but there are many other blooms to choose from including:

Tulips
Peonies
Dahlias
Lupine
Wax Begonia
Bougainvillea
Coneflower
Sunflowers
Amaranthus
Amaryllis

Add a Twist of Color to Your Signature Beverage

Finally, what you serve to drink can contribute to the ambiance of your event too! If you want to integrate Pantone’s Viva Magenta, have some fun with bold desserts and a signature mocktail or cocktail.

There are so many ways to use Pantone’s 2023 Color of the Year! From invitations to event rentals to floral décor, signature beverages and more, make sure you integrate Viva Magenta in unique ways to make your event this year memorable and special.

Casey Romano, Publisher | meetingpages | casey@meetingpages.com

Creator of digital platform meetingpages complete event planning directory and resource delivering leads and national, regional and local exposure for event venues, suppliers and destinations in MN, WI, IA & CO markets. In her free time, this 19 year industry veteran enjoys dance, group fitness, and training her young golden retriever dog in competition obedience and confirmation.