These Are the Fastest-Growing Meetings and Events Destinations in the U.S.

Knowland and Cvent recently revealed the top meeting and event destinations in the United States, ranking top group spots based on a variety of data. Knowland's rankings take into consideration meetings growth in various destinations, while Cvent ranked destinations by the most meetings and events business sourced in a destination through the Cvent Supplier Network.

Meetings Today reviewed the rankings. Here’s a look at what we learned.

Knowland

Knowland, one of the world’s leading providers of data-as-a-service insights on the meetings and events industry, reported the top five markets for meetings and events growth by their year-over-year performance. The study looked at both primary and secondary markets and illustrated growth from April 2023 to April 2024.

The study identified national associations as the key driver of meetings and events growth across U.S. destinations, and Knowland sourced the data used to determine these rankings, which includes field reporting and automated methods (or customer and non-customer data collection), from its own sales intelligence platform.  

Top Five Primary Markets for Growth:
1. Nashville, TN (+38%)
2. Las Vegas (+22.8%)
3. New York (+20.2%)
4. Seattle (+15.2%)
5. Tampa-St. Petersburg, FL (+11.1%)

Top Five Secondary Markets for Growth:
1. Louisville, KY (188%)
2. Maui Island, Hawaii (+87.1%)
3. Greensboro-Winston Salem, NC (+79.7%)
4. Michigan South (+78.5%)
5. Florida Keys, FL (+72.8%)

Nashville has experienced a meteoric rise in the past few years, reporting more than 2,000 hotel rooms under construction in 2023, with exciting entrants like Four Seasons Hotel Nashville, W Nashville and Conrad Nashville opening in recent years, among others.

“As one of the most dynamic markets in the U.S., we’re grateful Nashville continues to be on the rise with business travel and conventions,” Deana Ivey, President and CEO of Nashville Convention & Visitors Corp said. “It’s truly rewarding to see the results of an event and convention strategy we began working on 20 years ago.”

Source: Meetingstoday.com