Hilton making pitch to go-getters with new Tempo brand

Hilton is bolstering its presence in the lifestyle space with the launch of Tempo by Hilton, a limited-service concept that targets a demographic the company has dubbed “modern achievers.”

“Tempo has been really driven in research,” said Phil Cordell, Hilton’s senior vice president and global head of new brand development. “We started spending time with customers who travel with some frequency, and one key insight was that there are people who are focused on being their best selves every day. They have a wellness routine for physical fitness, for nutrition, and sometimes when they travel, that rhythm is interrupted. We started to think about what we could do to help those travelers ensure that their rhythm isn’t disrupted, and maybe even uplift it a bit.”

On the chain scale, the new flag will be positioned just above Hilton Garden Inn and just below sister lifestyle brand Canopy by Hilton, Cordell said.

Among Tempo’s key guestroom components will be “Get Ready Zones,” offering guests dedicated spaces to get dressed, get organized and to work, as well as oversized bathrooms. The brand also promises to provide “a finely-tuned sleep environment,” with morning and bedtime ritual video content curated by wellbeing platform Thrive Global available in-room.

Also central to the concept will be an elevated food and beverage program. Developed in collaboration with restaurant and hospitality development group Blau + Associates, Tempo’s core F&B components will comprise an in-lobby Fuel Bar serving complimentary coffee and tea; a casual cafe serving “hearty and healthy” breakfast options and smoothies; and a bar showcasing alcoholic and nonalcoholic cocktails and small plates.

Blau + Associates also has partnered with Hilton to establish the “Chef Collective,” an advisory board of young, up-and-coming chefs who will assist Tempo in crafting seasonal menu items.

Source:  Travelweekly.com