ROSEVILLE VISITORS ASSOCIAITON ACHIEVES INDUSTRY ACCREDITATION IN DESTINATION MANAGEMENT & MARKETING
Roseville – On Friday, July 17, 2015 at the Annual Convention in Austin, Texas, Roseville Visitors Association was awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destination Marketing Association International (DMAI), in recognition of the destination marketing organization's (DMO) commitment to industry excellence and meeting the industry standard for performance and accountability of DMOs around the world. More than 2,000 destination marketing organizations exist worldwide, and the Roseville Visitors Association is now one of only 208 that are DMAI accredited.
Since its inception in January 2007, the accreditation program requires a DMO to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of a DMO's including governance, finance, human resources, sales, communications, destination development and research.
“DMAP accreditation requires DMOs like Roseville Visitors Association to truly evaluate and define not only their policies and procedures, but also determine their guiding principles and solidify their importance to their communities in all they do,” said Jack Wert, DMAP Board Chair.
"Getting the accreditation is great news. It is a testament to the hard work, creativity, and professionalism of the RVA staff and leadership,” stated Roseville Mayor Dan Roe. “Being an RVA board member in addition to being Mayor, I am especially proud that our relatively small organization stands out among its peers."
Roseville Visitors Association join the ranks of DMOs who have obtained DMAP recognition that demonstrate compliance across 16 disciplines, composed of 53 mandatory standards and is globally recognized by the destination marketing industry as the highest achievement in destination excellence.
“We were thrilled to receive accreditation,” stated Julie Wearn, CEO of the Roseville Visitors Association. “Going through the process was intensive but gratifying to see we’re already operating under many of the key performance measurements and in some cases only needed to update our policies and procedures to meet the current standards.”
Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide. For more information, visit www.destinationmarketing.org
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The mission of the Roseville Visitors Association is to promote Roseville, Minnesota as a destination by attracting meetings, convention and tourism, to contribute to the identity and economic of the City of Roseville; and to take a leadership role in with community and business partners to provide an outstanding visitor experience. Travel and Tourism in Roseville in 2014 generated over $112 million in gross sales.
Since its inception in January 2007, the accreditation program requires a DMO to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of a DMO's including governance, finance, human resources, sales, communications, destination development and research.
“DMAP accreditation requires DMOs like Roseville Visitors Association to truly evaluate and define not only their policies and procedures, but also determine their guiding principles and solidify their importance to their communities in all they do,” said Jack Wert, DMAP Board Chair.
"Getting the accreditation is great news. It is a testament to the hard work, creativity, and professionalism of the RVA staff and leadership,” stated Roseville Mayor Dan Roe. “Being an RVA board member in addition to being Mayor, I am especially proud that our relatively small organization stands out among its peers."
Roseville Visitors Association join the ranks of DMOs who have obtained DMAP recognition that demonstrate compliance across 16 disciplines, composed of 53 mandatory standards and is globally recognized by the destination marketing industry as the highest achievement in destination excellence.
“We were thrilled to receive accreditation,” stated Julie Wearn, CEO of the Roseville Visitors Association. “Going through the process was intensive but gratifying to see we’re already operating under many of the key performance measurements and in some cases only needed to update our policies and procedures to meet the current standards.”
Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide. For more information, visit www.destinationmarketing.org
###
The mission of the Roseville Visitors Association is to promote Roseville, Minnesota as a destination by attracting meetings, convention and tourism, to contribute to the identity and economic of the City of Roseville; and to take a leadership role in with community and business partners to provide an outstanding visitor experience. Travel and Tourism in Roseville in 2014 generated over $112 million in gross sales.
