Major League Baseball’s (MLB) 85th All-Star week did a lot more than just bring a star studded line-up into the city of Minneapolis. According to Smith Travel Research (STR), hotel occupancy gains for the Minneapolis hotel community rose to nearly 100 percent capacity on July 14 and 15. The week’s events also increased room rates by 74 percent.
"The MLB All-Star Game was an outstanding event for Minneapolis hotels and the hospitality community,” said Susan Mabry, complex general manager of the W Minneapolis. “This follows what has already been a very busy month in the city that has increased both our occupancy and revenue to our hotels.”
An estimated $9 million was spent in the city by All-Star FanFest attendees at the Minneapolis Convention Center (MCC). According to MLB, 114,878 fans attended the family friendly, interactive baseball theme park from July 11-15.
“Clearly MLB All-Star Week exceeded our expectations,” said Melvin Tennant, president and CEO, Meet Minneapolis. “While the positive results continue to roll in -- from these outstanding hotel numbers, to the tax revenue generated and direct spending estimates – ultimately, one of the most impactful results for Meet Minneapolis is that the nearly 30,000 Minneapolis hospitality employees were working and making a good living for themselves and their families.”
As summer continues here in the Twin Cities, there are high hopes to keep the good economic news coming. Meet Minneapolis will welcome an important industry event, Meeting Professionals International 2014 World Education Congress and its 2,500 meeting professional members in early August. The event is tagged with a $5 million estimated economic impact. Also, mid-August will bring the National Conference of State Legislatures Legislative Summit to Minneapolis, producing 5,000 attendees and an estimated $10 million economic impact.