As one of the partners in a collaborative marketing effort, Equinox Creative was awarded three ISES Star Awards for the exemplary work they demonstrated for helping to design and produce a hospitality event during the Republican National Convention in September.
The client, a Fortune 500 medical device company, hosted the 1600-guest event at their world headquarters in Minneapolis following the opening day session of the RNC. Attendees included delegates and state leaders from Arizona, California, Indiana, Minnesota and Tennessee. Guests were immersed in the company’s brand, history, and its significance to each respective state. Numerous food stations, bars, and lounges were set up throughout the facility, and guests were entertained by several performers on various stages, including cast members of Broadway’s Jersey Boys. The event also featured an impromptu fundraiser for the victims of Hurricane Gustav. The event made a notable impression among the guests, the client, and even the press as a picture of one of its lounges made the cover of Special Events Magazine, an international event industry publication.
The International Special Events Society (ISES) Star Awards were held on March 20, 2009.