Cabela’s® Presents Owatonna, Minn., Store with Yearly Award

OWATONNA, Minn. (May 31, 2013) – Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, recently presented its Owatonna, Minn., location with the 2012 Cabela’s Customer Service Store of The Year Award.

The award, an internal recognition, is considered among the highest honors a Cabela’s store can receive. It is presented yearly to the location that best exhibits Cabela’s legendary customer service and passion to serve those who live the outdoor lifestyle. Currently, Cabela’s operates 44 stores across the United States and Canada.

“It is an honor to work in a seasoned store with such a great mix of veteran and new Outfitters,” said Marc Puhl, Cabela’s Owatonna general manager. “The passion these Owatonna Outfitters have for providing legendary customer service is second to none.”

The Owatonna store opened in April of 1998 and was the first Cabela’s location outside of the company’s home state of Nebraska. The 160,000-square-foot store had an estimated 450,000 visitors last year.

In addition to legendary customer service and thousands of quality outdoor products, visitors of Cabela’s Owatonna location can experience a 35-foot mountain replica, museum-quality wildlife displays, large aquariums, a Gun Library, Bargain Cave and many other features that make a trip to Cabela’s truly unique.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.