The Iron Horse Hotel To Open In Milwaukee September 2008

The industry’s first modern luxury boutique hotel geared toward business travelers and the growing segment of motorcycle enthusiasts will open September 2008. Located in downtown Milwaukee, The Iron Horse Hotel will offer a blend of upscale business services and, unlike any other premium hotel in the country, special amenities for riders.

“Today’s motorcycle riders are senior executives, CEOs and successful entrepreneurs,” said Tim Dixon of Dixon Development. “These are weekday business travelers accustomed to luxury hotels. We’ll offer this customer the business services they expect along with features and amenities that address their needs as riders.”

In addition to wireless Internet, top-notch business services and well-appointed meeting rooms, The Iron Horse Hotel features secured covered motorcycle parking, rag bins, an on-site bike wash, packed saddle bag lunches, road trip maps and in-room storage areas for boots, helmets and heavy riding leathers, just to name a few.

The Iron Horse Hotel speaks to the 20 million Americans that ride each year, according to the Motorcycle Industry Council. With 14 consecutive years of increased sales and new model sales topping one million for three straight years, the industry represents a 23 billion dollar business. “It’s a leisure market segment that travels by its very nature, yet no high-end hotels are offering the special amenities they need,” said Dixon, a rider himself and frequent business traveler.

Located blocks away from the convention center, The Iron Horse Hotel addresses the increased demand for rooms in Milwaukee with an occupancy rate of nearly 70 percent. The hotel also addresses the need for rooms generated by the new Harley-Davidson Museum. Located just across the river, the museum is expected to draw 350,000 to 500,000 visitors a year.

Architecturally, The Iron Horse Hotel will be an incomparable property with interiors that capture the American Industrial era. The six-story building’s distinct features of post and beam construction, exposed brick walls and iron details are being preserved and enhanced by soft finishes and a warm color palette. As a result, the 100-year-old warehouse will be transformed into a modern 102-room hotel relevant for today’s savvy business traveler and discriminating leisure traveler.

Opening fall 2008, The Iron Horse Hotel(TM) transforms an Industrial era 100-year old warehouse into a modern luxury boutique hotel. Located in downtown Milwaukee, just blocks from the Midwest Airlines Convention Center and steps from the new Harley-Davidson Museum, The Iron Horse Hotel is the first in the industry to appeal to both sophisticated business travelers and the growing segment of motorcycle enthusiasts. The 102-room hotel-which includes two 1,000-square foot, two bedroom suites-offers complimentary wireless Internet, complete connectivity panels with iPod docking stations, 42" LG LCD flat-screen televisions, luxury linens, a fitness center and spa treatment rooms. Dining options include 24-hour room service, a full-service restaurant offering indoor and outdoor terrace dining and lobby lounge service. For the business traveler, The Iron Horse Hotel boasts on-demand business services as well as a 24-hour walk-up business kiosk; meeting, banquet and catering facilities; and valet parking. For the motorcycle enthusiast, The Iron Horse Hotel offers secured covered motorcycle parking, rag bins, an on-site bike wash, packed saddle bag lunches, road trip maps and in-room storage areas for boots, helmets and heavy riding leathers.