HARD ROCK INTERNATIONAL OPENS ITS DOORS AT MALL OF AMERICA® LOCATION
Bloomington, Minn., August 28, 2014 – Hard Rock is bringing its music, memorabilia and rock n’ roll flair to Mall of America® in Bloomington, Minnesota! On Thursday, August 28, Hard Rock will open the doors of its newest location, the 15,000-square foot cafe located inside the Mall of America®.
Since closing its doors in downtown Minneapolis in 2011, Hard Rock International has been searching for the perfect space to bring the brand back to the Minneapolis area. Mall of America® is an international destination for guests around the world, and the new location is a great opportunity for Hard Rock to be re-introduced to the community. Hard Rock will offer Mall of America guests an experience fit for a rock star in a new state-of-the-art facility showcasing Hard Rock’s updated look and latest technology. The new location will continue to feature authentic American fare and one-of-a-kind memorabilia from international artists.
The new Hard Rock Cafe location will seat 500 guests, feature private event space, free parking, patio seating, a live music stage with capacity for more than 1,000. (need to verify capacity #) guests, two spacious bars, a 750-square foot Rock Shop retail store and an interactive Rock Wall Solo™ - a 52” high-resolution interactive touch wall that enables fans to virtually explore the world’s greatest music memorabilia collection.
Memorabilia from Hard Rock’s iconic collection adorns the walls of Hard Rock Cafe Mall of America, including items from legendary and contemporary musicians from around the world. Notable pieces include a Swarovski crystal bodysuit worn by Rihanna during her “Last Girl on Earth” tour; a jacket worn by Jimi Hendrix while filming the movie “Rainbow Bridge;” a Jose Ramirez Model 1A guitar played by George Harrison of the Beatles and a dress worn by Lady Gaga at the Polaroid press conference. Fans will be able to see one-of-a-kind memorabilia from local artists as well, such as a custom Fender used by Bob Dylan and a suit worn by Prince during his “Sign o’ the Times” tour.
Mall of America cafe’s Rock Shop offers rock ‘n’ roll-inspired items, as well as collectible Hard Rock Cafe merchandise in its exclusive retail location. This Mall of America-specific merchandise can only be purchased at this location, which offers an exclusive design quality that enhances each item’s appeal. Fans can also acquire Hard Rock’s much-coveted signature pins.
Committed to supporting live music and emerging artists around the globe, Hard Rock International hosted more than 26,000 live music events worldwide in 2013. The brand has continued its dedication to live music and support of up-and-coming artists in 2014 with programs like the Hard Rock Rising Battle of the Bands, providing a forum for today’s hottest new talent.
What: Hard Rock Cafe Mall of America Opening
When: Thursday, August 28, 2014
11:00 a.m. Cafe opens
Where: Hard Rock Cafe Mall of America
5115 Center Court Located inside Nickelodeon Universe, South Entrance
Bloomington, MN 55425
About Hard Rock International
With a total of 189 venues in 58 countries, including 143 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects include Daytona Beach, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
About Mall of America®
Mall of America is the nation’s largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation’s largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.
Since closing its doors in downtown Minneapolis in 2011, Hard Rock International has been searching for the perfect space to bring the brand back to the Minneapolis area. Mall of America® is an international destination for guests around the world, and the new location is a great opportunity for Hard Rock to be re-introduced to the community. Hard Rock will offer Mall of America guests an experience fit for a rock star in a new state-of-the-art facility showcasing Hard Rock’s updated look and latest technology. The new location will continue to feature authentic American fare and one-of-a-kind memorabilia from international artists.
The new Hard Rock Cafe location will seat 500 guests, feature private event space, free parking, patio seating, a live music stage with capacity for more than 1,000. (need to verify capacity #) guests, two spacious bars, a 750-square foot Rock Shop retail store and an interactive Rock Wall Solo™ - a 52” high-resolution interactive touch wall that enables fans to virtually explore the world’s greatest music memorabilia collection.
Memorabilia from Hard Rock’s iconic collection adorns the walls of Hard Rock Cafe Mall of America, including items from legendary and contemporary musicians from around the world. Notable pieces include a Swarovski crystal bodysuit worn by Rihanna during her “Last Girl on Earth” tour; a jacket worn by Jimi Hendrix while filming the movie “Rainbow Bridge;” a Jose Ramirez Model 1A guitar played by George Harrison of the Beatles and a dress worn by Lady Gaga at the Polaroid press conference. Fans will be able to see one-of-a-kind memorabilia from local artists as well, such as a custom Fender used by Bob Dylan and a suit worn by Prince during his “Sign o’ the Times” tour.
Mall of America cafe’s Rock Shop offers rock ‘n’ roll-inspired items, as well as collectible Hard Rock Cafe merchandise in its exclusive retail location. This Mall of America-specific merchandise can only be purchased at this location, which offers an exclusive design quality that enhances each item’s appeal. Fans can also acquire Hard Rock’s much-coveted signature pins.
Committed to supporting live music and emerging artists around the globe, Hard Rock International hosted more than 26,000 live music events worldwide in 2013. The brand has continued its dedication to live music and support of up-and-coming artists in 2014 with programs like the Hard Rock Rising Battle of the Bands, providing a forum for today’s hottest new talent.
What: Hard Rock Cafe Mall of America Opening
When: Thursday, August 28, 2014
11:00 a.m. Cafe opens
Where: Hard Rock Cafe Mall of America
5115 Center Court Located inside Nickelodeon Universe, South Entrance
Bloomington, MN 55425
About Hard Rock International
With a total of 189 venues in 58 countries, including 143 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects include Daytona Beach, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
About Mall of America®
Mall of America is the nation’s largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation’s largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.
