A. The single most important thing is thinking about size. That means looking at last year’s tradeshow and determining what, if anything, should change. It also means asking some questions. For example, how many vendors will there be? Are we seeing growth from last year’s event? What did we like about the previous floor layouts? What did we dislike? It’s always best to examine those things and make decisions (and or changes) in the beginning. When things become too routine, it might be time to shake things up.
A. They’ll often forget to think about logistics of food service - if their tradeshow is going on inside a ballroom, do they want food service in the room or outside the room? While attendees may enjoy the opportunity to snack while touring the show, the planner must remember that they’re losing exhibit space when food service is inside the room. They also need to be mindful of having enough space for attendees to walk around not only the tradeshow booths but lounge furniture rentals that will be placed for networking.
A. Will there be pipe and drape booths? If yes, what size? This can impact how many booths fit into the room. They also need to be mindful of extras that exhibitors may want such as electrical. Some may want furniture. In this case, will the planner be providing, will the exhibitor be providing, or is the expectation that the venue will provide?
A. Failing to give their exhibitors all the information they can up front. For example, asking the vendor if they’re going to need electricity, then informing them about any related charges. Being as detailed as possible at the start saves time, avoids frustration, and makes the trade show run smoothly.
A. It’s important to remember not to be afraid to talk about new ideas from one year to the next. Even if it’s something as simple as running the rows differently, be mindful of what your event space can offer.
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