With more than 4 billion users, social media marketing is the new norm. Businesses, regardless of niche, no longer have an option for companies to have an online presence – it is a necessity. Despite this, it only has a global penetration rate of 57%. That said, its important to leverage the right strategies into the creation of your social media marketing plan. Below are 5 tips and tricks to up your game to ensure your business captures some of this:
Every platform needs its strategy. Since each platform is different in some way it is important to understand what works best to create targeted content to generate engagement. Ask yourself:
While posting consistency depends on the platform, posting content regularly is always a good rule of thumb to follow. Start with a content calendar for each platform to keep things on track. This calendar will lay out what kind of content to post over a long period. You need not develop new content either, repurposing content that is still relevant to your target audience is the perfect place to start to capture new followers. Whatever you do, be sure to keep these aspects consistent:
With so many social media feeds and platforms filled by millions of people, it is important to stand out from the crowd by creating good content. So, what is good content? While that term is subjective and depends on the platform, here are some general tips for good content creation:
Newsworthiness Anything that is considered newsworthy by your target audience is a good idea to generate content around. The pillars of newsworthiness are timeliness, proximity, conflict and controversy, human interest, and relevance.
Industry Trends Current industry trends are important to stay relevant, but always make sure that what you share aligns with your brand message and voice. Follow industry partner websites and social media platforms to have a pulse on current industry trends and share content useful to your target audience.
Storytelling Use storytelling to engage the audience and develop a brand voice. Creatively convey your message without seeming like you are trying to sell a product.
Media Static Images should have a clear visual and not include a lot of words … After all that is what the caption is for.
Using creative on brand gifs or videos is excellent – the movement attracts the audience’s attention and is more interesting to look at than just an image.
Engaging with your followers is important in building a community and feeling more personable. Ways to do this include:
To effectively partner with a social media influencer, build a relationship with them first. Research them thoroughly, follow their social media account, and find out what they are all about. This will give you a convincing reason to approach them. You'll also know how they can make a difference in your campaigns.
A niche media company like meetingpages is another great place to start by forming a collaboration between two organizations that can help each other by promotion and raising visibility and credibility. Your company will benefit with guaranteed media coverage that is largely editorial in appearance but allows you more control over content. Establishing this relationship will not only add credibility to your company's brand but also your company's bottom line.
Creator of digital platform meetingpages complete event planning directory and resource delivering leads and national, regional and local exposure for event venues, suppliers and destinations in MN, WI, IA & CO markets. In her free time, this 19 year industry veteran enjoys dance, group fitness, and training her young golden retriever dog in competition obedience and confirmation.
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